Greenfry is a member of the Real Bread Campaign which is fighting for better quality bread in Britain. All of our breads qualify for the ‘Loaf Mark’. You can find out more at the Real Bread Loaf Mark page
The Campaign defines Real Bread as made with all-natural ingredients, and without the use of any processing aids or other artificial additives. Ingredients other than flour, water, yeast and salt can be used in Real Bread as long as they are natural food ingredients, which themselves have been produced without the use of any artificial additive or processing aid.
This might sound simple enough (erm, because it is so simple) but sadly something like 95-97% of the loaves we buy in Britain fail to meet this utterly basic standard.